You’re dead wrong if you think you know anything about being an affiliate. The tactics of the past few years just don’t work anymore. You need to adapt and change or perish.

The big lie

You’ve been told it’s easy to get started as an affiliate. This is partially true. There’s no doubt it’s easier than starting your own business. But “easier” doesn’t mean “easy”.

The cold hard truth

To top it off you’ve been given false information. The first thing you’re taught is to pick some great products. Next do some keyword research. Then buy some keyword ads that send traffic to the product. And finally get a fat check for all the sales. But, it’s all wrong.

Forget keywords

This method worked a couple years ago. But the competition has shot the price of keywords through the roof. So, throw it all away.

A brand new formula

All is not lost. Here’s how to win at this game.

• Start using CPA marketing
• Instead of researching keywords, research demographics
• Do image ad marketing

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s far superior to product promotion. Because your visitor doesn’t have to buy anything. You earn a commission for having them perform an “action”. Like completing a survey. Which is much easier than getting them to buy something.

Utilize demographics data

Don’t waste time researching keywords (see below). So spend your time doing demographics research. Once you’ve picked the CPA offer to promote. Then go to a site like Quantcast.com. And find your target demographic.

Do image ad marketing

So far, you’ve got your CPA offer and your target demographics. You can advertise directly to them on display networks. And use images as your ads. And you don’t need to know or buy a single keyword. The biggest advantage is price. Keyword ads are expensive, but image ads are still cheap.

In closing

This is truly a quick cash concept. Because you can start CPA marketing for free. It’s much cheaper to do image ads than keyword ads. You can use demographics to target your ideal prospect. And getting them to take an action is much easier than making a sale.

Think about this: What is the number one reason people get online everyday? Simple. To get information. Google alone serves up 400 million searches per day! OK, so what’s it to you? This quest for information is an opportunity for you to fill a need. And when done correctly, you can get paid for it, too!

What is info marketing?

This is by far the simplest business you can start. You develop a product that is nothing more than information. And people pay you for the information inside it.. It couldn’t get much simpler.

How do you make it work?

We’ve established that it’s a simple concept. But to make it a successful business you’ve got to provide information people want. So the key is to figure out what people want. How can you find out what people want?

One easy way to figure it out is with a simple search. Visit answers.yahoo.com or similar sites and see what kinds of questions people are asking. You want to find something a lot of people are asking about. That people are having trouble solving. Then just give them the answer in your ebook.

An encouraging word

Don’t worry! Info product creation is easy… Think about this: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just try to write one or two articles a day. And when you have a collection, expand and embellish them and combine them into a single ebook.

OK, what’s so hot about digital products? Well, that bring me to the tile of this article How about 7 reasons why:

1. Ease

An info product business runs on auto-pilot. And your customers need very little support. So you can just set it up and let it run. It really is like and automatic money machine.

There’s no inventory. You never have to deal with shipping. It’s all delivered online.

2. Product combos

When you have a created a few information products. You can put together bigger more expensive information products. It’s nothing to combine the content from several ebooks. And you’ll be able to charge much more for this “new” product. There’s greater perceived value in a single big course. As opposed to a bunch of little ones.

3. Private label right

You can grant other people resell rights to your own products. This is a very popular topic right now, because people just don’t want to invest the time and money into making their own. And the best part is you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Take parts of your info product and turn it into a email training series. You can use this to build a list that you can marketing to again and again.

5. More leverage

Don’t stop there . . . break it into several smaller reports. These reports can then become lead generators for your ebook. They can be free or low prices. And you’re creating targeted leads for your main product all along. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…

6. An army of affiliates

This one is huge. Once you have your own product. You can get other people to promote it for you. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You’ve got to have your own products to have affiliates.

7. Joint Ventures

OK, this is by far the biggest reason why. Joint ventures are the biggest short cut to success known to man. That makes this is the biggest reason for creating your own info products. No products of your own = no way to do joint ventures.

Summing it up

If you don’t want to sell digital products by now, then you haven’t been paying attention. With your own info product you can write your own ticket. Because it’s your business and you control it. So just get started:

• Go to answers.yahoo.com
• Discover what questions are being asked
• Write about the answers

The steps on how to write an ebook are really that easy. Before you know it, you’ll have your own info product.

It would be hard to argue against the fact that adding audio to a website increases your overall results. If you’re not using audio on your sites, you’re making a mistake. Audio increases opt-ins. And your sales.

What makes it so effective?

It’s not hard to figure out. Audio breaks the silence of the web. It adds a human touch to your site. And adds the feel of a real live person. Basically, audio brings your site to life. And people like to interact with things that are alive!

Some more benefits

There are actually two profit boosts from using audio. First, you’ll make more sales. And second you’ll save money on the sales letter. You won’t have to hire someone to write your sales letter. Just record some audio and add it to your site. Your honest message about your product will sell better than a professional copywriter.

You’ll get more subscribers, too. People need to be told exactly what to do. So you make an audio recording that says: Put your email and name into the form and submit. That alone can increase opt-in rates up to 310%!

How to use website audio

A welcome message on your homepage. Most websites are cold and in-human. Your welcome message could make them stay when they would normally leave.

Lead them by the had. It’s the same as when you use audio to increase your subscribers. You can use audio to tell your visitors exactly what to do. And take them all the way through buying your product.

Get testimonials for your services and products. It’s good to get written testimonials. But an audio testimonial is better. It’s much hard to fake an audio testimonial. Audio adds a level of higher believability. And will definitely increase your results.

Sneaky tick

What about creating an entire product using audio? This is by far the easiest content to produce. Plus people love audio products. Podcasts are still popular, so this is a great format. And you can get someone to transcribe them for very little money. This much easier than writing the eBook yourself!

How hard is adding audio?

It’s so simple you won’t believe it. There are quite a few audio streaming software programs out there. There’s no knowledge required on your part. The program records and then converts the recording and generates an audio button. You just copy and paste into your website. So don’t let this stop you.

Summary

Let’s take another look at the benefits. Putting streaming audio on your site will boost all your results. No doubt your sales will go up. And your opt-in rate will increase. And you can use it to create products and sales letters quickly. It’s a less often used medium. But audio is a really big time and money saver. Get started right now and realize instant results.