If you’re not preselling, you’re losing money

The number one strategy to increase your affiliate sales is preselling.

Before we begin, we need to first define what preselling is. Preselling is both an art and a science. The goal is to get your reader prepped to make a purchase. Then sending them to the product sales page to make the purchase. When done correctly, your reader will not even notice.

In a nutshell, you provide value. And then refer them to the product website. We’ll get into how to do it correctly in a minute. Before we get into that, you should understand what’s in it for you. Here are a few benefits of preselling:

• It helps your reader trust you – Readers who trust you are more likely to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
• It takes your reader out of defense mode – When you’re not hyping or pitching a product, your reader lets their guard down. And in turn they read to understand what you’re saying. So your content get absorbed.
• It preps them to buy – Now they trust you and feel open to your message. Being open means, they are open to everything you give them. This includes the sales website you send them to! Sending them to the sales page in this state makes them more receptive to the actual pitch.
• It increases your sales – You’ve prepped them and referred them in the right state of mind. With a feeling of trust and openness. The only thing that can result is increased sales!
• It boosts customer loyalty – Your referral now feels like they decided to buy. Instead of being manipulated into buying. So they are happier with their purchase.
• It boosts your profits – Happy customers ask for refunds much less often. And that translates to more commission staying in your affiliate business.

The need to presell is clear. You increase your profits. And increase your customer satisfaction. That’s a clear win-win.

How does it work?

Now you know whey preselling is critical. So, hopefully you’ve decided to start preselling. You’re ready to learn how to do it properly. As I mentioned earlier, it’s both an art and a science.

The art of preselling

First, you have to gain the trust of your reader, so they let their guard down. Honestly, the only way to do this is to provide real value in you content. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. So you send them to the product website with a hunger for more of what the product provides. Plus they’re not guarded, so they’re more open and likely to purchase the product.

It’s also a science

There’s also a specific formula you need to follow.

The first is how you present the information. You have to have your end in mind. Your end goal is to make a sale of the product you’re preselling. How can providing information accomplish this goal? The first method is to provide enough info to get them started, but not enough to finish. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. Whichever method, you send them to a product website that solves the problem you just created.

But you can’t link to your affiliate link. Instead, you use a direct link to the product website. This increases your clicks. But how will you earn affiliate commissions if you don’t use your affiliate link? Well, that’s part of the science of this whole process. You use an image tag to cookie your reader before they leave your site.

The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. It’s habitual to click on words and phrases that are hyperlinked. And when the words are in context like this, it makes perfect sense for your reader to click them.

Putting all of this together creates a powerful affiliate marketing formula for success.

Unfortunately…

Doing all of this right is really hard! Let’s look at the skills required to pull it off: Good content. The entire process depends on your being able to provide useful information to your readers. This means you have to be able to write well, and have enough knowledge to be useful. Writing to presell. Yes, you must providing useful content. But, you also need to know how to present the information in a way that give value to the reader. And still leave them wanting more. The other approach is to reveal a self-evident problem through the information.

Picking products. You also need to determine what products you’ll be preselling. Even if you get the article written. You’ve wasted all your effort if the product doesn’t sell well.

Techy stuff. One of the keys to this system is using “covert cookies” for the tracking. This is fairly simple – you use a 1 X 1 image and set the “source” to your affiliate link. (But if you mess it up, your referrals won’t be tracked.)

In closing:

Now you know what it takes to be a Presell Pro. Preselling properly will boost your affiliate profits up to 500%! The important thing is to use these techniques for everything you promote as an affiliate. Please don’t be lazy. Make the extra effort required to propel your affiliate business to the next level.